You are viewing an archived webpage. The information on this page may be out of date. Learn about EPIC's recent work at

FTC Releases Updated Children’s Online Privacy Rule

The Federal Trade Commission has updated the Children's Online Privacy Protection Act. The new Rule expands the definition of personal information to include geolocation information and persistent identifiers (or "cookies)", and prevents third-party advertisers from secretly collecting children’s personal information without parental consent for behavioral advertising purposes. EPIC supported the changes and responded to criticisms from industry groups. In 2010, EPIC testified before the United States Senate that the 1998 law was critical to protect the privacy of children but that updates were also essential in light of new business practices, the emergence of social networks, smartphone apps. A subsequent FTC report found that many child-directed mobile apps lack adequate privacy safeguards. For more information, see EPIC: FTC and EPIC: Children's Online Privacy.

« FTC Pursues Investigation of Data Brokers | Main | EPIC Comments on Federal Cybersecurity Plan »

Share this page:

Defend Privacy. Support EPIC.
US Needs a Data Protection Agency
2020 Election Security