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Google "Quietly" Changes Privacy Policy, Matches Tracking Data and User ID

Ars Technica reported this week that Google "quietly" changed its privacy policy this summer to combine tracking data and user ID - data it had previously promised to keep separated. The revised policy now says that "your activity on other sites and apps may be associated with your personal information" for ad delivery. In 2007, EPIC urged the FTC to block Google's proposed acquisition of Doubleclick, warning that Google would eventually link the Google user profile with the Doubleclick data despite the company's representations. When the FTC approved the merger without conditions, EPIC responded that the FTC "had reason to act and authority to act, and failed to do so." Currently before the FTC is a complaint from EPIC concerning WhatsApp plan to transfer user data to Facebook, breaking a privacy promise made by the company at the time of the 2014 acquisition to act "independently and autonomously."

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