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Facebook Scores Low on Consumer Satisfaction

In a recent study by Foresee Results and the University of Michigan, Facebook has scored extremely low in the area of customer satisfaction. The 2010 American Customer Satisfaction Index E-Business Report included social networking companies for the first time, and Facebook scored a 64, putting it "in the bottom 5% of all measured private sector companies and in the same range as airlines and cable companies." The polling company attributed Facebook's low scores to "privacy concerns, frequent changes to the website, and commercialization and advertising." For more information, see EPIC Facebook Privacy and EPIC Public Opinion on Privacy.

July 22, 2010| Share: