Identity Theft online tracking policy Public Opinion
Web Companies Defend Data Collection Practices, Google Absent
Eleven internet companies responded to Rep. Markey and Rep. Barton's request for information regarding their data collection practices. However, the companies said that it is "impossible" for them to eliminate online tracking of consumer behavior. Google refused to respond to the survey questions. At the same time, Microsoft, Intel Corp. and E-bay announced support for Rep. Rush's "Best Practices Act." This bill contains a private right of action as well as a safe harbor for companies that comply with a self-regulatory "Choice Program" approved by the Federal Trade Commission. EPIC recently testified before Chairman Rush's committee " and recommended new safeguards for Internet users. For more information, see EPIC: Identity Theft.