consumer rights Data Protection
Bankrupt Borders Sells Customer Data to Barnes & Noble
A bankruptcy court in New York has approved the sale of customer information, including email addresses, phone numbers, mailing addresses, and birthdates, from Borders to Barnes & Noble, following an earlier determination that the transfer violated Border's privacy policy. The judge has now required that former Borders customers receive an email notification and that the companies place prominent notices on their web sites and take outs ads in USA Today. Customers will have 15 days to opt-out of the transfer.
September 28, 2011| Share:
