data protection deidentification Google international privacy Reidentification Right to Be Forgotten Search Engine Privacy
UK Government Releases Statement of Intent Describing New Data Protection Bill
The UK has released a statement of intent describing a forthcoming bill that would make major revisions to the the country's data protection law. The new rules would follow the EU's General Data Protection Regulation by strengthening rules for obtaining consent, making it easier for consumers to withdraw consent, and improving consumers' ability to access, move, and remove data about themselves. The bill would also expand the definition of "personal data" to include DNA and IP addresses and would make it a crime to re-identify individuals from anonymized data. EPIC supported the GDPR and the right to be forgotten, has explained that IP addresses are personal data, and has warned of the risks of improperly "de-identified" data. EPIC recently filed a complaint asking the FTC to investigate Google's use of a proprietary, secret algorithm Google claims can "de-identify" consumers while tracking their purchases.